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    HomeNewsOpinionFMCG outlook dulls as anticipated volume recovery not visible yet

    FMCG outlook dulls as anticipated volume recovery not visible yet

    Weak macros appear to be hurting demand, particularly among lower income consumers in the rural and possibly urban areas

    Ravi Ananthanarayanan
    October 09, 2023 / 10:46 IST
    While many FMCG products fall in the essential category and not discretionary, strained urban household budgets could mean they may not have the strength to offset rural demand weakness.
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