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    HomeNewsOpinionEicher’s Royal Enfield rejigs product strategy in its hunt for growth

    Eicher’s Royal Enfield rejigs product strategy in its hunt for growth

    RE's thrust on new launches is aimed at luring the first-time aspirational buyers and gradually stacking up volumes. Can the company make a comeback in volume growth and profits?

    Vatsala Kamat
    September 13, 2022 / 09:52 IST
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