CNN-News18 dominates Bihar election result day viewership with 46.8% market share

CNN-News18 has again emerged as a dominant player in the English news broadcast category, cornering 46.8% of the market share during the Bihar election vote counting on November 14.

According to BARC ratings during the Bihar election results, the channel outperformed the combined viewership of three major competitors — Times Now, NDTV 24x7, and Republic TV — whose total share stood at 44.2%.

The data was captured between 7 am and 12 pm, the peak window of interest on the result day, and shows that the channel was the preferred destination for viewers seeking breaking and credible news.

CNN-News18's strong on-ground reporting and expert-led analysis kept it well ahead of its rivals.

Network18's general news portfolio includes India's most credible news channels, such as CNN-News18 and News18 India. Its regional brands include news channels such as News18 Uttar Pradesh / Uttarakhand, News18 Bihar / Jharkhand, News18 Madhya Pradesh / Chhattisgarh, News18 Rajasthan, News18 Punjab, News18 J&K / Ladakh / Himachal, News18 Assam/NE, News18 Gujarati, News18 Bangla, News18 Odia, News18 Kerala, News18 Kannada, News18 Tamil Nadu and News18 Lokmat.

Bihar, which voted in two phases November 6 and 11, saw NDA retaining power with a landslide margin, dealing a seatback to the Mahagathbandhan. The BJP-JD(U) led alliance won 202 seats while the rival Mahagathbandhan led by RJD could muster up just 35 seats in the 243-member Bihar assembly.