Go Ad-Free
    My Alerts
    Moneycontrol
    Moneycontrol PRO
    HomeNewsBusinessYouTube in challenge to TikTok to give Shorts creators 45% of ad sales

    YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

    The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give creators 45% of the revenue.

    Reuters
    September 20, 2022 / 22:49 IST
    (Representative image)

    YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok.

    The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give creators 45% of the revenue. That compares with its standard distribution of 55% for videos outside of Shorts, and TikTok's $1 billion fund for paying creators.

    "We want YouTube to be the place that gives (creators) the greatest support within the changing digital landscape," said YouTube Chief Product Officer Neal Mohan.

    Reuters
    first published: Sep 20, 2022 10:49 pm

    Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!

    Subscribe to Tech Newsletters

    • On Saturdays

      Find the best of Al News in one place, specially curated for you every weekend.

    • Daily-Weekdays

      Stay on top of the latest tech trends and biggest startup news.

    Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347