See upside in Emami: IIFL

Santanu Chakrabarti, IIFL feel that there is upside in Emami.

Chakrabarti told CNBC-TV18, "Emami is one of our highest conviction consumer ideas or FMCG ideas and what we like about the business is its presence in such niche categories and in each of these niche categories it enjoys a market share, which is way ahead of what the second player enjoys and it defended those niches very well. Its invested heavily into advertising, you must have seen lots of Emami ads featuring celebrities and the kind of brand promotions they have got going show in the kind of RoEs they have delivered."

He further added, "The opportunity in Emami is coming from the fact that the stock reacted pretty negatively to their bid for the Paras which ultimately they didn