Mobile payments firm Paytm on September 27 said it has appointed Abhinav Kumar, who has been the face of travel firm Trivago in India, as its vice president of product marketing.
"Abhinav's skill-set is what we look for when we want to hire external talent. His agility will assist us further in continuing to be dominant in payments as an industry leader," said Harinder Takhar, Chief Executive Officer, Paytm Labs, in a statement.
Kumar became popular after appearing in a series of ads for Trivago, where he was working with the company as its country developer for the Indian market. He was with the company till February this year and went on to join Emma Mattress as its country manager in India.
"Paytm is an innovative company and the impact that Paytm has made in the lives of masses by re-imagining payments has always fascinated me. This drove me to contribute more to this story in its next stage of growth. My mandate is to continue the great growth story in India with a data-driven approach and extend it to other parts of the globe as well," said Kumar.
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