Tata Starbucks on Thursday announced a partnership with leading designer and couturier Sabyasachi Mukherjee to launch limited-edition lifestyle drinkware.
The 'Sabyasachi + Starbucks’ collection will feature a range of lifestyle drinkware including ceramic mugs and stainless-steel tumblers, said a joint statement.
As part of the tie-up, both Starbucks and Sabyasachi will support 'Educate Girls' — a non-profit organization with a focus on working towards improving girls’ and young women’s education across rural India.
"This is not just a collaboration with the merchandise. Through this collaboration, we are also trying to put a spotlight on women’s and girl child’s education. I and Starbucks have pledged together to support Educate Girls,” Sabyasachi told PTI.