Women homebuyers want it premium, prefer Bengaluru: Study

Indian women gravitating towards premium properties, Bengaluru top choice

Women homebuyers are now increasingly gravitating towards premium properties, with the Rs 1-2 crore segment emerging as the most preferred budget category, a study by Magicbricks, a real estate property purchase platform, shows.

With rising financial independence and a greater role in decision-making, women homebuyers’ demand for high-value homes has grown significantly, the study found.

The study covered over 100,000 women buyers in 13 cities, which included Mumbai, Thane, Navi Mumbai, Pune, New Delhi, Noida, Greater Noida, Gurugram, Hyderabad, Bengaluru, Chennai, Kolkata and Ahmedabad.

In 2023, around 27.8 percent of the demand from women buyers was for homes priced between Rs 1-2 crore, which has risen to 31.4 percent in 2025.

Similarly, demand for properties above Rs 2 crore increased from 12.4 percent in January 2023 to 14.7 percent in January 2025, reflecting their growing investment appetite in the luxury segment.

“More women in India are investing in homes than before, especially since the pandemic. With growing financial independence, they’re not just buying homes, they’re making smart investment choices, and we have observed a preference for premium properties to secure their future and build long-term wealth,” Sudhir Pai, CEO, Magicbricks, said.

Also Watch: How Women Can Build Wealth Through Real Estate: All You Need to Know

Bengaluru most favourite

The data showed Bengaluru is the top choice for women when it comes to property buying. Bengaluru emerges as the most favourite city for women buyers, with 26.5 percent preferring the city, followed by Pune (14.8 percent) and Hyderabad (11.9 percent).

Real estate analysts said that the preference for Bengaluru for property investment is likely driven by its abundant work opportunities and relative affordability as compared to major metros like Delhi and Mumbai.

Pune (14.8 percent) and Hyderabad (11.9 percent) followed closely as the preferred destinations after Bengaluru, reflecting a growing trend among women investing in thriving urban hubs that offer career growth, modern infrastructure, and a high quality of life. Experts said that the shift underscores the increasing financial independence and decision-making power of women in India's real estate market.

Nandni Garg, Director, Rajdarbar Ventures, said that, over the past two years, women have increasingly prioritised premium properties, as seen in their growing demand for homes in the Rs 1 crore-Rs 2 crore and luxury segments. This shift is driven by higher disposable incomes, better access to home loans, and a greater focus on long-term financial security.

“Additionally, cities like Bengaluru, Pune, and Hyderabad are emerging as top choices due to their thriving job markets and superior social infrastructure, making them attractive investment hubs for women homebuyers," she said.

Surge in investment appetite

The data also show a significant surge in the investment appetite of women homebuyers, with the average property budget nearly doubling between January 2023 and January 2025.

In New Delhi, the average investment by women has surged by 115 percent, while Noida and Greater Noida have also seen substantial increases of 49.27 percent and 48.09 percent, respectively.

As of January 2025, women homebuyers in Delhi are investing an average of Rs 3.4 crore, while in Mumbai and Gurugram, their budgets stand at Rs 1.9 crore, underscoring their growing preference for premium real estate.

Roshy Chhillar, Director, Landmark Group, said that women homebuyers are changing the real estate landscape with their growing affinity towards premium and luxury properties.

“No longer just buying for security; women are actively investing in real estate as an asset class that reflects their growing investment appetite and lifestyle aspirations. As women buyers's influence grows, we anticipate that the sector will see more tailored projects catering to evolving aspirations" she said.