HDFC AMC launches new tap-based feature for MF investments via WhatsApp

HDFC AMC said investors can start their systematic investment plan (SIP) or make lumpsum investment in the schemes provided by HDFC Mutual Funds directly via WhatsApp (+91-82706 82706).

HDFC Asset Management Company on April 2 announced the launch of WhatsApp-based Tap2Invest facility that allows HDFC Mutual Fund’s existing customers to invest in schemes through a ‘simple’ tap-based experience on the messaging app, the firm said in a statement.

The new facility, unlike the traditional WhatsApp-based service that relies on text messages, provides a more “intuitive click-based interface, similar to an investment app”, the AMC said.

HDFC AMC said investors can start their systematic investment plan (SIP) or make lumpsum investment in the schemes provided by HDFC Mutual Funds directly via WhatsApp (+91-82706 82706).

The new facility, which has an end-to-end encryption, also supports various payment options, including, UPI autopay, net banking and other digital services, the statement said.

"This new WhatsApp-based Tap2Invest service is designed to provide a seamless, tap-based experience, making it easier for investors to initiate and manage their mutual fund investments. By integrating a familiar platform like WhatsApp with a user-friendly interface, we aim to enhance accessibility and ensure that investing remains a hassle-free process for our customers,” said Navneet Munot, MD & CEO of HDFC Asset Management Company.

HDFC Mutual Fund’s existing KYC-verified Investors can connect on WhatsApp at +91-82706 82706 for more details.