Royal Enfield Partners with Flipkart to Sell 350cc Motorcycles

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Royal Enfield, the global leader in the mid-size motorcycle segment, announced a partnership with Flipkart to make its 350cc motorcycle range available on the e-commerce platform starting September 22, 2025. Customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai can now purchase Royal Enfield motorcycles with flexible payment options.

The partnership will allow customers to purchase the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and the new Meteor 350 online. The customer journey for delivery and after-sales support will be managed through Royal Enfield authorized dealers in the mentioned cities. Customers purchasing through Flipkart will also receive full GST benefits applicable from September 22, 2025.

B. Govindarajan, Managing Director - Eicher Motors Ltd., & CEO - Royal Enfield, stated that the partnership with Flipkart aims to meet the needs of digital-first customers, providing a convenient way to explore and purchase motorcycles online. He added that the initiative ensures a personal and seamless experience through authorized dealer partners.

Royal Enfield, established in 1901, has a manufacturing plant in Madras since 1955. The company’s premium line-up includes the Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the Himalayan 450, the Scram 440 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. The company recently unveiled its new city+ motorcycle brand the Flying Flea a fresh take on urban mobility, blending authentic design with advanced technology.

Royal Enfield operates through more than 2000 stores across major cities and towns in India and nearly 850 stores in 65+ countries globally. The company has technical centers in Bruntingthorpe, UK, and Chennai, India, with production facilities in Oragadam and Vallam Vadagal near Chennai. Royal Enfield has seven CKD assembly facilities in Bangladesh, Nepal, Brazil (2), Thailand, Argentina, and Colombia.