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Here’s why you should add Lego sets to your portfolio

Lego sets returned an average 11 percent more than large stocks, bonds, gold and other ‘hobby investments’ in the three decades ending 2015

January 18, 2019 / 06:13 PM IST

Surprised that the plastic toys made of interlocking bricks that kids play with can be an investment theme? Then, the next statement will come as a shocker. Lego sets returned an average 11 percent more than large stocks, bonds, gold and other ‘hobby investments’ in the three decades ending 2015, says a study by Victoria Dobrynskaya, an assistant professor at Russia’s Higher School of Economics.

There is a huge secondary market for new and used Lego sets such as eBay, with tens of thousands of sets traded online globally for many times their original price.

A kit for Star Wars’ Darth Revan that retailed in 2014 for $3.99 sold for $28.46 on eBay a year later -- a 613 percent premium. The other top performers are: Elves’ Workshop (Seasonal), Seal’s Little Rock (Friends), TC-4 (Star Wars) and Ice Skating (Seasonal). All these were released in 2014 and earned 425-613 percent in the next one year (2014-15).

Inspiration for the study