CMS Info Systems announced its new brand positioning, "Unified Platform. Limitless Possibilities," on July 21, 2025, reflecting its evolution from a cash logistics company to a broader business services institution. This new identity underscores the company's tech-led business transformation and its next phase of growth, with Managed Services & Technology Solutions now contributing 40% of its overall revenue.
Rajiv Kaul, Exec Vice Chairman & CEO, CMS Info Systems, commented, "With Managed Services & Technology Solutions now contributing 40% of our overall revenue, it was imperative to review our brand and positioning. We retained the CMS brand name due to its strong recognition, trust, and respect amongst our customers. However, we have redefined our brand promise to ‘Unified Platform. Limitless Possibilities.' It is bold, forward-looking, and highlights how the CMS platform enables our customers for growth."
The company's new brand promise reflects a shift from being a facilitator of commerce to an enabler of innovation and transformation. CMS addresses the challenges faced by India's banking and retail sectors in managing payments, automation, and working capital efficiently by delivering operational excellence through its platform, which combines an extensive nationwide network, technology-driven innovation, and deep domain expertise.
The refreshed website cms.com showcases examples of how CMS's solutions and services have enhanced operational efficiency and transformed business outcomes for its customers, highlighting its commitment to delivering scalable, innovative, and customer-focused solutions that drive value.
CMS Info Systems Limited (CMSINFO) is India's leading business services company providing logistics and technology solutions to banks, financial institutions, organized retail, and e-commerce companies with a presence across Cash Logistics, Managed Services, and Technology Solutions. CMS empowers businesses with a scalable, unified platform that delivers innovative, technology-driven solutions & services, enabling them to accelerate growth, expand their reach, and serve millions of consumers.
