Gemini Edibles & Fats and Sree Annapoorna Foods form joint venture

Indian oils and fats company Gemini Edibles and Fats India Limited (GEF India) announced a joint venture, GEF Foods India Pvt Ltd with Sree Annapoorna Foods.

The new partnership, announced last month, will produce and distribute masala spice blends, meal mixes and more across India. GEF India, which manufactures, distributes and markets edible oils and specialty fats, is a subsidiary of Golden Agri-Resources (GAR). It is India’s top sunflower oil company, holding over 21% of all India market share with its Freedom and Be-Rite brands.

Sree Annapoorna Foods specialises in pure spices, regional blends and biryani masalas.

“We are thrilled to join hands with Sree Annapoorna Foods and launch GEF foods India Pvt. Ltd. Both our organisations follow the highest standards of professionalism and wish to give customers a multi-sensory experience of cooking and eating, while also relishing our rich culinary culture,” Akshay Chowdhry, Group Vice President, GEF India, said on the joint venture.

Vijay Prasad, Managing Partner of Sree Annapoorna Foods and CEO of GEF Food India Pvt Ltd, celebrated the new opportunities offered by the partnership, “We are elated to partner with GEF India to deliver healthy and tasty masalas to consumers. Backed by GEF India’s strong distribution network, Annapoorna masalas will soon be available across India. With growing culinary culture, increased health awareness and the rise of e-commerce platforms, the demand for organic and premium spices is rising. The Annapoorna brand has always been synonymous with quality, and we wish to build further on that by emphasising our quality sourcing and eco-friendly packaging initiatives.”