MediaCom bags Rs 300-cr media duties of Future Group

MediaCom India, a joint venture between Sam Balsara and GroupM, on Friday said it has bagged consolidated media duties of Future Group worth about Rs 300 crore, following a multi-agency pitch. "This consolidation comes after MediaCom's win of Future Group's TV mandate in April 2014. Allied Media were the incumbent for print and other media," MediaCom said in a statement.

The media agency said it will manage planning and buying for Future Group. MediaCom, which is part of the WPP Group, said Future Group's media mandate is one of the largest in the industry this year and is its ninth win in 2015. The Future group business will be managed out of MediaCom's Mumbai office.

Ashwini Kamat who led the pitch will also oversee the business. The account size is estimated to be Rs 300 crore. "Future Group has a very diverse set of businesses and is a challenging business for any media agency to handle. MediaCom used their experience on working on a part of the account very well and understood our requirements well and impressed us all with their offerings in response to our need," Future Group Customer Strategy President Sandip Tarkas said.