Chennai-headquartered mass media company Sun TV Network's third quarter profit may increase 7 percent year-on-year to Rs 230.6 crore and revenue is seen rising 7.7 percent to Rs 618 crore.
Analysts expect advertising revenue growth at around 3-4 percent and subscription revenue growth at around 8-10 percent for the quarter.
Benefit of low base due to Chennai floods may be offset by demonetisation & cyclone Vardah during the quarter, they say. According to them, growth may be led by market share gains in non-Tamil Telegu markets.
Operating profit is seen rising 3.2 percent year-on-year to Rs 455 crore but margin may shrink 320 basis points to 73.5 percent in the quarter gone by, according to average of estimates of analysts polled by CNBC-TV18.
Margin may be lower due to higher programming costs. Sun TV has changed model in Telegu markets from advertising slot to commissioned programs.
Management commentary on outlook on market share & advertising revenues going forward, outlook on sentiment recovery post demonetisation, performance & outlook of radio business, utilisation of cash on books (around Rs 1,000 crore), developments on various promoter’s cases and digitisation & subscription revenue outlook will be closely watched.
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