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Revived by green tea, Tata says ad spend will pay-off soon

After having relaunched various brands and spending a sizeable capital on advertising, Harish Bhat, chief executive officer and managing director, Tata Global Beverages, is confident that the ad spends will reap benefits in the days to come. Furthermore, he believes the company‘s coffee business is likely to pick up soon.

first published: Jan 30, 2014 01:00 pm

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