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Samsung loses India smartphones crown to Micromax: Canalys

Canalys said Micromax, based near New Delhi, accounted for 22 percent of smartphone sales in India in the October-December quarter, ahead of Samsung's 20 percent. In total, 21.6 million smartphones were sold in India in the period, a 90 percent surge from a year earlier

February 04, 2015 / 18:05 IST

Budget smartphone maker Micromax leapfrogged South Korea's Samsung Electronics Co Ltd to become the leading supplier in India's booming smartphone market for the first time in the fourth quarter, research firm Canalys said.

In a report issued on Feb. 3, Canalys said Micromax, based near New Delhi, accounted for 22 percent of smartphone sales in India in the October-December quarter, ahead of Samsung's 20 percent. In total, 21.6 million smartphones were sold in India in the period, a 90 percent surge from a year earlier.

Micromax's performance was partly due to its "continuing appeal to mobile phone users upgrading to smartphones", Canalys said. It estimated nearly a quarter of smartphones sold in India in the fourth quarter were devices priced under $100, while 41 percent of devices sold were in the $100-$200 range.

Micromax and Samsung were followed by two other Indian budget smartphone brands, Karbonn and Lava, by number of handsets sold in fourth quarter, Canalys said.

first published: Feb 4, 2015 10:37 am

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