Arvind eyes 10-15 pc biz from online sales in 3-5 years

Arvind Internet, the e-commerce division of textile manufacturer Arvind Limited which has launched its omni-channel fashion portal NNNow.com, expects to garner 10-15 per cent of its business from online sales in the next three to five years, a top company executive said today.

Arvind also expects to double its revenues by 2020 to become a USD 1 billion (around Rs 6,700 crore) company.

"Arvind is a half-a-billion dollar company today and we expect revenues of over USD 1 billion dollars by 2020. We expect our omni-channel business to account for about 10-15 per cent of the business in the next three to five years," Kulin Lalbhai, Executive Director, Arvind Limited told PTI.

The company expects to integrate all its 1,200 offline stores across its 35 brands by the middle of this fiscal.

"We are integrating 100-150 stores every month and by the middle of this fiscal our entire offline stores will be digitised and live," he added.

The company will follow a top-down model while integrating stores, covering the top 15 cities first.

NNNow.com will integrate online and in-store shopping with same-day hyper-local delivery, store pick-ups for online orders, same-day hassle free returns at stores and India-wide inventory access to customers, the company said.

Besides its own brands, NNNow.com has entered into third-party tie-ups with 15-20 other brands to sell their products on their portal.

Arvind is home to a host of giant international fashion and beauty brands like Gap, Calvin Klein, Gant, Nautica, Aeropostale, US Polo, The Children's Place and Sephora, among others.