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Cox & Kings is all set to acquire UK-based company Holidaybreak, reports CNBC-TV18. Sources say Cox & Kings may have to pay at least 450 million pounds to land the English company.
The news sent shares in Holidaybreak racing ahead by more than 15%.
Analysts say Holidaybreak's education travel business, which includes the brands PGL, NST and Berlin-based Meininger, offers huge appeal.
Its portfolio includes camping brands Eurocamp and Keycamp, an adventure holidays business including the Explore brand, and the Superbreaks hotel breaks division.
Meanwhile, Cox & Kings has declined to comment on a CNBC-TV18 query regarding the reports.
Shares of the travel company opened strong on the bourses, up 2.97% at Rs 206.
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