Dabur signs Karishma Kapoor as brand ambassador for Odonil

FMCG firm Dabur India said it has roped in Bollywood actor Karishma Kapoor as brand ambassador for its air freshener brand 'Odonil'.

With this, Karishma has become the first celebrity to endorse the leading air freshener brand, Dabur India said in a statement.

The company will shortly be rolling out a new campaign, which seeks to highlight the impact of 'nature inspired' fragrances of Odonil blocks, it added.

"..We believe that Karishma, being a celebrity homemaker, would be surely able to connect and more effectively communicate the brand's benefits with the consumers," Dabur India Ltd Marketing Head-Home Care Rohit Prakash Gupta said.

Through Odonil brand, the company is present in the three key categories of the air freshener market – blocks, sprays and pluggy.