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TRAI proposal may see 3-5% slippage of broadcast rev: I-Sec

The TRAI has recommended it will restrict the number of minutes of advertising time that all channels can carry to 12 minutes an hour. Vikash Mantri of I-Sec tells CNBC-TV18 that broadcasters might find it difficult to compensate via higher rates versus lower volumes.

first published: May 18, 2012 12:43 pm

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