Nissan shows first sketch of upcoming Datsun car
Datsun's first product for India will be a five-dour hatchback, which will be launched in 2014. Datsun badged cars will also be launched in other emerging markets like Indonesia, Russia and South Africa.
July 01, 2013 / 16:04 IST
Moneycontrol Bureau
Japan's Nissan Motor on Monday revealed sketches giving a preview of the first new generation Datsun car, which will be unveiled at the world premiere in New Delhi on July 15. The car will be the first product aimed for the Indian market and the first of the future Datsun model line-up to be launched from 2014, the company said.Nissan currently sells the Micra hatchback, Sunny sedan and Evalia utility vehicle in India. The Japan's second largest car maker had quit using the Datsun brand in 1981, but revived the name plate last year to make cars for emerging markets.Nissan will launch Datsun branded cars first in emerging markets like India, Indonesia and Russia in 2014 to be followed by South Africa later in the year.Also Read: Maruti Suzuki June sales fall 13% to 84,455 unitsAs the sketch shows, the first Datsun car for India will be a five-door hatchback, and is likely to be powered by the same 1.2 litre petrol engine found in the Micra.The Datsun branded cars will essentially compete with the small cars made by Maruti Suzuki and Hyundai Motor, India's top two passenger car makers."Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor engineers and stylists and will be locally produced," said, Vincent Cobee, Head of Datsun.Datsun models will be individually developed for different markets, but the company says the concept will follow a common inspiration.Don't Miss: Hero MotoCorp to buy 49% stake in Erik Buell for $25m Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
