With developed economies still in the grips of the slowdown, the search for future markets has taken Indian FMCG companies to the Global Emerging Middle (GEM) nations. Nations which are home to the ''next four billion''— that is, a large and emerging consumer base on whom companies can bank on. CNBC-TV18’s Farah Bookwala and Priyanka Ghosh report.
first published: Jan 27, 2012 10:00 pm
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