Aayush Wellness expands nutraceutical product portfolio

The company seeks to capitalise on the USD 18 billion Indian nutraceutical industry, which is growing at a CAGR of over 15 per cent, Aayush Wellness said.

Aayush Wellness announced the expansion of its nutraceutical product portfolio with the launch of a capsule to support cognitive function and memory retention.

With this launch, the company continues to expand its nutraceutical product portfolio, addressing one of the most overlooked health challenges in modern society like poor memory and lack of focus, Aayush Wellness said in a statement.

The company seeks to capitalise on the USD 18 billion Indian nutraceutical industry, which is growing at a CAGR of over 15 per cent, Aayush Wellness said. On the launch of Brain Fuel Capsules, the company stated that due to increasing demands of modern life, millions of individuals, including students, working professionals, and the elderly, are experiencing early signs of cognitive decline, such as forgetfulness and poor concentration.

"We believe that true wellness starts from within, and brain health is central to overall well-being,” said Naveena Kumar, Managing Director of Aayush Wellness Limited. The company last month announced its foray into tele-consultation and diagnostic testing segments. It also announced a Rs 25 crore investment recently to expand its preventive healthcare services with smart health kiosks in the initial phase.