Lycos Internet has launched a subsidiary, Brightcom, to focus on changes that are taking place in the digital ads business, which is being aligned around video, mobile and social, CEO and Chairman Suresh Reddy told CNBC-TV18.
The deal is important for the company as it provides additional search capabilities for Yahoo! which generates revenues for Lycos, says Suresh Reddy, CEO of digital media company.
Suresh Reddy, CMD, Lycos Internet, discusses company's performance for the fourth quarter and future outlook.