Sonali Bendre's The Happy Pawdcast partners with The Souled Store to launch pet-parent merchandise

Sonali Bendre hosts The Happy Pawdcast

• The Happy Pawdcast partners with The Souled Store for Season 2
• Season 2 hit 14M pet lovers, debunking pet care myths.
• Co-branded clothing collection launched to honor pet-parent bonds

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The Happy Pawdcast has partnered with The Souled Store for the highly anticipated Season 2.

The Happy Pawdcast's season 2 showed impressive scalability and engagement, reaching over 14 million pet lovers, interacting with over 23,000 users, and consuming over 20,000 hours of material.

The show also partnered with top pet professionals and celebrity pet owners. Additionally, the season significantly contributed to dispelling important misconceptions about pet care, promoting responsible adoption, and intensifying discussions on the welfare of stray animals, all of which strengthened the show's purpose-driven stance.

The Happy Pawdcast Season 2, which was hosted by Sonali Bendre and her co-host Icy Behl, witnessed more audience participation, in-depth discussions about responsible pet care, and significant traction on digital platforms. Remo D'Souza, Diana Penty, Kubbra Sait, Rohan Joshi, Karan Wahi, Tusshar Kapoor, and Amala Akkineni were among the impressive guests. Through open discussions on responsible pet parenting, emotional health, and the day-to-day reality of pet ownership, episodes starring these famous pet parents generated significant levels of engagement across platforms.

Building on this momentum, the partnership with The Souled Store launches a co-branded clothing collection, starting with unique designs carefully crafted to honour the common tie between parents and their dogs.

Sonali Bendre, Host, The Happy Pawdcast, said, “Season 2 of The Happy Pawdcast reaffirmed how deeply people connect with stories around pets, responsibility, and companionship. This collaboration with The Souled Store is a natural extension of that bond, taking the conversations beyond the screen and turning shared emotions into something tangible for pet parents.”

Megha H Desai, Head, Marketing & Branded Content, Rose Audio Visuals, said, “With Season 2, The Happy Pawdcast evolved from a content property into a strong, community-led IP. The collaboration with The Souled Store reflects our approach to building meaningful extensions around our shows where audience insight, brand alignment, and scale come together”

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Vedang Patel, Co- Founder of The Souled Store said, “Pet parenting today is as much about identity and expression as it is about care and responsibility. Partnering with The Happy Pawdcast allowed us to tap into a deeply engaged, emotionally invested community and co-create designs that celebrate the everyday bond between pets and their parents in a way that feels authentic and accessible. This collaboration also reflects our larger commitment to animal welfare through initiatives like World For All, where we support and operate an animal care facility that has helped rescue and rehome hundreds of stray dogs and cats, reinforcing our belief that brands should stand for purpose beyond products.”

For The Happy Pawdcast, the partnership represents a natural extension of its IP beyond audio and video, translating community sentiment into tangible, consumer-facing products. For The Souled Store, the collaboration taps into a fast-growing, emotionally driven pet-parent audience, aligning with the brand’s focus on pop-culture-led, community-first merchandise.