Shah Rukh Khan, Ajay Devgn and Tiger Shroff face legal notice ‘misleading’ Vimal ad

Shah Rukh Khan, Ajay Devgn and Tiger Shroff land in legal trouble

Shah Rukh Khan and Ajay Devgn, the prominent Bollywood personalities ruling the entertainment industry for decades, have recently landed in trouble. SRK, Ajay, and Tiger Shroff faced a legal lawsuit for advertising Vimal Pan Masala.

According to TOI reports, Jaipur’s District Consumer Disputes Redressal Forum-II has sent notices to Shah Rukh Khan, Ajay Devgn, Tiger Shroff, and the chairman of JB Industries, for allegedly misleading people in an ad for Vimal Pan Masala.

The court, chaired by Gyarsilal Meena with member Hemlata Agarwal, acted upon a complaint filed by Jaipur resident Yogendra Singh Badiyal. The court has asked them to appear on March 19 to explain if the ad's claim that Vimal Pan Masala contains saffron in every grain is true.

The complaint alleges that the advertisement for a pan masala product is misleading, claiming it contains saffron despite the huge price difference. Saffron costs around Rs 4 lakh per kilogram, while the pan masala pouch is sold for just Rs 5. This significant price gap makes it highly unlikely that the product actually contains real saffron or even its fragrance.

The petitioner takes issue with the ad's tagline that says, "dane dane mein hai kesar ka dum" (each grain has strength of saffron). He further emphasised the alleged misrepresentation.

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The complaint further highlighted the serious health risks associated with consuming pan masala and gutkha, particularly due to the presence of tobacco. Despite being aware of these risks, JB Industries is accused of promoting their product through celebrity endorsements, misleading consumers in the process.

To address this issue, the petitioner urges the authorities to ban such advertisements and prevent further misinformation.

The court has ordered the actors involved, as well as the company's chairman, to provide a formal response to the allegations. They are expected to present their stance before the forum by the designated deadline.