Aneet Padda, who is riding on the success of Mohit Suri’s Saiyaara, has recently achieved a new milestone in her career. Aneet has become the new face of India’s first and largest makeup brand, The House of Lakmē.
The actress talked about the collaboration and expressed her excitement.
She said, “For me, makeup is never about covering up, it’s about showing who you are. I love makeup that feels effortless yet makes a statement, and Lakmē’s philosophy truly reflects that balance.”
Aneet added, “I’m thrilled to partner with a brand that inspires creativity and encourages women to experiment and express themselves confidently."
Aneet believes in balance, and her philosophy suggests that minimal doesn't mean no makeup; rather, it means the appropriate kind. She symbolises a change in Gen Z's perception of beauty as a means of expression rather than a mask.
The actress’ aesthetic embraces inherent brightness, understated embellishments, and imaginative accents that are wearable, genuine, and occasionally daring.
Lakmē begins its next phase by addressing Gen Z, a generation that is redefining beauty by prioritising self-expression over perfection, skinified formulas, and natural radiance through this partnership.
Meanwhile, Sunanda Khaitan, Vice President – Lakmē, also talked about the collaboration. She shared, “Lakmē has always been ahead of the curve in spotting talent and shaping beauty conversations. With Aneet, we are embracing the way beauty itself is evolving from high-coverage perfection to effortless, expressive, modern makeup that reflects how Gen Z wants to experience beauty.”
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Lakmē further solidifies its position as the beauty brand influencing the direction of Indian beauty by promoting uniqueness, inventiveness, and fresh voices that appeal to a younger audience.
Meanwhile, Aneet Padda is known for her performance in Salaam Venky and the Amazon Prime Video series Big Girls Don't Cry. She rose to stardom with Saiyaraa, which also starred Ahaan Panday in the lead.
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