Ritvi Shah becomes first Indian digital creator to attend New York Fashion Week

To honour her cultural roots, Shah accessorized with Navratri-inspired silver jewelry handcrafted by local artisans, infusing her look with traditional Indian artistry.

In a significant milestone for India’s digital creator landscape, fashion influencer Ritvi Shah has been chosen as the exclusive representative of Gujarat at the esteemed New York Fashion Week. Known for championing homegrown fashion and advocating for local artisans, Shah made a notable appearance at the Uppercase & Global fashion showcases.

At the upcoming New York Fashion Week, Shah introduced a striking global fusion ensemble, centered around a sculptural Qua trench coat featuring bold shoulders and an elegant midi-length silhouette. She paired this statement piece with a high-waisted dragon red faux leather skirt by Qua, distinguished by its sharp geometric lines and wrap-style design.

To honour her cultural roots, Shah accessorized with Navratri-inspired silver jewelry handcrafted by local artisans, infusing her look with traditional Indian artistry. Completing the East-meets-West aesthetic, she carried an LVL99 Vegan Leather Hobo Bag, seamlessly blending Indian craftsmanship with contemporary global fashion.

Ritvi Shah who’s previously attended US open shares, "Being chosen as the only Indian digital creator from Gujarat for New York Fashion Week is not just a personal milestone but a victory for India's emerging fashion narrative. My goal is to showcase how our local fashion sensibilities can make a global impact while staying true to our roots."

Ritvi Shah’s selection for New York Fashion Week marks a pivotal moment in the convergence of social media influence and high fashion, emphasizing the growing global appreciation for India’s fashion landscape. Her participation underscores how digital creators are becoming key players in shaping international fashion conversations.

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Reflecting on this milestone, Shah shared her perspective: “Fashion is no longer just about runways; it’s about storytelling. Through my presence at New York Fashion Week, I aim to bridge the gap between local Indian craftsmanship and global fashion platforms.”

Renowned for her innovative content and strong social media presence, Shah has consistently leveraged her platform to champion Indian designers and traditional artistry. Her participation at NYFW signifies a major step toward recognizing digital creators as influential voices in the evolution of global fashion narratives.