The promotional campaign for Ravi Teja’s Sankranthi release Bhartha Mahasayulaku Wignyapthi has begun with the launch of the film’s first single, Bella Bella. The track, featuring Ravi Teja and Ashika Ranganath, arrives as a bright, upbeat introduction to the film’s musical identity and has already sparked early chatter across social media.
Composed by Bheems Ceciroleo, Bella Bella leans into colour, tempo and choreography. Teja and Ashika appear in a festive, high-energy setting, dancing through crowded streets and vibrant backdrops that push the visual appeal of the song. The makers are clearly betting on this track to set the tone for the film’s family-friendly and celebratory nature ahead of the festival period.
The song has been filmed in the old lanes and public squares of a Spanish city, giving it a breezy European flavour. Within the narrative, Ravi Teja’s character is shown completely smitten by Ashika Ranganath, often referring to her in the lyrics as his Barcelona Baby. The writing also plays with pop references, drawing humorous comparisons to international icons like Taylor Swift, Scarlett Johansson and Kate Winslet. All of this adds a layer of playful exaggeration that keeps the song light on its feet.
Bella Bella is written by Suresh Gangula and sung by Nakash Aziz and Rohini Sorrat. Their vocals ride on the track’s catchy rhythm, making it a likely candidate for playlist circulation and chart movement once the full promotional cycle picks up. The choreography, packed with coordinated group sequences and spontaneous street-style movements, complements the music’s upbeat spirit.
Bhartha Mahasayulaku Wignyapthi is directed by Kishore Tirumala and produced by Sudhakar Cherukuri. The film is pitched as a wholesome family entertainer built around a husband and the comic chaos that follows when two women complicate his life. Tirumala’s films have traditionally leaned on humour, warmth and emotional balance, and the tone of this first single fits neatly within that space.
With Bella Bella out, the team has officially begun its run-up to Sankranthi. The song delivers a cheerful start, hinting that the makers intend to keep the film’s promotions colourful, musical and rooted in festive energy. The next set of songs and teasers will clarify how far the story leans into comedy, romance and family drama, but for now, the campaign has opened on a lively note.
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