Rashmika Mandanna on launching her perfume brand: "Always knew I wanted to create something in this space"

On Wednesday, the Sikandar actress took to social media to share a heartfelt post, detailing the inspiration behind launching her own brand and the journey of turning her dream into reality.

Actress Rashmika Mandanna has turned entrepreneur as she recently launched her perfume brand 'Dear Diary by Rashmika Mandanna'. She unveiled the brand with a post on Instagram on July 21.

On Wednesday, the Sikandar actress took to social media to share a heartfelt post, detailing the inspiration behind launching her own brand and the journey of turning her dream into reality. She wrote, "If I’m being honest.. this idea lived in my heart for a long, long looooonggg time. Perfumes always felt so personal to me.. like tiny memory bottles we carry around.. And somewhere deep down.. I always knew I wanted to create something in this space.. something real.. something beautiful.. something very intimate.."

"From that little spark to the manyyy meetings, endless moodboards, testing (and i’m not kidding) a million scent notes.. ok maybe not a million but many many of them, long chats that ended with ‘wait, this smells like… hmm this is it’ or ‘no wait.. I think this is it’.. Every detail mattered.. every step was special. We finally landed on three fragrances that felt like this should be the first drop of fragrances people should have a taste of from @deardiarybyrm.. (ooooh I can’t wait for you to see the next line.. but shhh.. that’s for later) We gave them names, we brought them to life, and then came the most beautiful part.. telling these stories through film," she continued speaking about how she came through with it with her team.

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Rashmika further wrote, "We planned , we discussed, we shot, we laughed, we screamed , we cried a little, I dubbed and now here we are.. from that first ‘I want to do something with perfumes’ to holding Dear Diary in my hands…This has been a journey of love, magic, memories and a lot of heart. And now…It’s all yours."

Speaking about her line up of films, Rashmika will be next seen in Thama alongside Ayushmann Khurrana and will also share screen with Ranbir Kapoor in Animal Park.