Ranbir Kapoor on investing in sneakers after ARKS launch: 'Raha already is eyeing my sneakers'

Ranbir Kapoor has officially stepped into the lifestyle and fashion industry with the launch of his brand, ARKS.

Ranbir Kapoor is the latest celebrity to venture into entrepreneurship with the launch of his brand, ARKS, on Valentine’s Day. In a conversation with Varun Duggirala, co-founder and content chief of The Glitch, Ranbir shared insights about his business aspirations and future plans. He also mentioned how his daughter has developed an interest in sneakers, reflecting a shared passion for footwear.

In a video shared by Varun on Instagram, he asked Ranbir, "Why should dads buy sneakers?" to which he replied saying, "Eventually I am going to like just invest in sneakers and that is going to be my inheritance to my children. And I think Raha already is eyeing my sneakers. She always comes to my wardrobe and steps in it. And when she saw the ARKS sneakers she was wearing it all the time. But she is going to inherit it for sure."

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A post shared by Varun Duggirala (@varunduggi)

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Several fans expressed their admiration in the comment section. One fan wrote, "Aww raha already stealing papa's sneakers how cuteee", while another fan commented, "the collab we didn’t know we needed."

Ranbir Kapoor has officially stepped into the lifestyle and fashion industry with the launch of his brand, ARKS. The store, located at 205 Waterfield Road in Bandra West near Hakkasan, offers a curated selection of wardrobe essentials, including well-fitted trousers, classic white T-shirts, tailored shirts, and premium footwear.

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At the store launch, he met and interacted with several of his fans. From giving autographs to fans to taking pictures with them, Ranbir looked extremely happy during the launch of 'ARKS'. He attended the launch donning a white T-shirt and beige pants teamed with white sneakers.

Blending sophistication with a relaxed, modern aesthetic, ARKS draws inspiration from Kapoor’s cinematic journey and the ever-evolving fashion landscape.