PVR's Kamal Gianchandani talks about strategy behind SKYFORCE promotional offer on Republic Day - Exclusive

Veer Pahariya and Akshay Kumar from SKYFORCE

Kamal Gianchandani, Chief Business Planning & Strategy at PVR INOX Limited, recently shared insights into the company’s decision to offer a special promotional initiative ahead of the release of the highly anticipated film SKYFORCE. With over 18 years of experience in the industry, Mr. Gianchandani's approach focuses on enhancing the cinematic experience for moviegoers while exploring innovative strategies to connect with audiences.

In this interview with Money Control, he delves into the reasoning behind the offer, the significance of the Republic Day timing, and expectations for box office performance.

Excerpts from the interview:

Despite SKYFORCE being such a big starrer, you have gone ahead with this offer? What was the reason?

Promoting a film, creating awareness, and building excitement around its release are essential to ensuring its success at the box office. As exhibitors, distributors, and producers, we constantly explore innovative strategies to connect with our audiences and enhance their cinematic experience.

"The offer ahead of SKYFORCE is part of a promotional initiative aimed at making this much-anticipated film as accessible and thrilling as possible for viewers across the country. Additionally, as a tribute to the nation’s spirit, this initiative resonates with the pride and courage showcased in the film. SKYFORCE has shaped up exceptionally well, and the tremendous response we've seen so far indicates it is poised for a strong performance at the box office. We’re confident this offer will further amplify the excitement and create unforgettable moments for moviegoers."

Since it is a Republic Day fervor, how do you plan to cash in on this trend?

"The promotional offer for SKYFORCE is our way of celebrating the spirit of our Nation’s Republic Day with our audiences. Given the film’s patriotic theme, the timing couldn’t be more perfect to bring people together for a cinematic celebration of heroism and valor."

"With January 26th falling on a Sunday and SKYFORCE already generating incredible buzz, we’re anticipating record-breaking footfalls and box office numbers. It’s a fantastic opportunity for families and friends to come together, enjoy the holiday, and immerse themselves in a story that resonates with the pride and unity of our nation."

How much footfall increase do you expect?

"January 26th is set to be the biggest day of 2025 so far for admissions. We’re expecting a 20% increase in footfall compared to a regular Sunday, thanks to the excitement around SKYFORCE and the Republic Day weekend. With the film generating great buzz and our special offer in place, we’re confident it will be a record-breaking day for us."

Will PVR offer this for next releases too?

We’re always looking for ways to innovate and create exciting offers that make cinema-going even more enjoyable for our audience. For upcoming releases, we have some interesting campaigns in the works, and we’ll be sharing those plans with you soon. Stay tuned for more.

With SKYFORCE generating tremendous buzz and Republic Day providing the perfect backdrop, PVR is poised to break records while celebrating national pride and unity through cinema. Moviegoers can expect more such initiatives as the company continues to evolve its promotional strategies for future releases.

SKYFORCE starring Akshay Kumar and debutant Veer Pahariya. SKYFORCE releases on January 24 ahead of the Republic Day.