PVR INOX launches Noida’s first Director’s Cut at DLF Mall of India, elevating luxury cinema; read to know more

Director Cut launched at DLF Mall of India

PVR INOX has debuted its first-ever Director's Cut in Noida, which is currently open at DLF Mall of India, redefining the parameters of cinematic luxury in North India.

This upscale property, which is the fifth Director's Cut in the nation and is a part of the company's esteemed Luxury Collection, represents a major turning point for the upscale entertainment scene in the area.

The launch, which was created in partnership with DLF, offers a sumptuous fusion of gourmet indulgence, immersive storytelling, and elegant hospitality.

The location invites moviegoers to witness the final chapter of the renowned franchise on screens designed for cinematic excellence, coinciding with the eagerly awaited release of Mission: Impossible – The Final Reckoning.

With this addition, PVR INOX strengthens its presence in Northern India with 473 screens spread across 99 locations, and now has 27 screens spread across two properties in Noida.

The Noida Director’s Cut comprises five exquisitely designed auditoriums accommodating 215 guests in total. From plush leather recliners and 4K laser projection to Dolby 7.1 surround sound and next-generation 3D, the technical sophistication is matched by visual elegance. Each screen offers a distinct experience: 'The Grove' (28 seats) provides a boutique escape; 'The Venetian' (87 seats) captures regal charm; 'The Theatre' and 'The Library' (34 seats each) offer an intimate setting, while 'The Gallery' (32 seats) promises understated luxury.

In addition to being the first multiplex in North India to have Hugo screens, this is also the first chain in the country to have Harkness Hugo-SR screens. These cutting-edge screens, which are specifically designed for laser projection, provide increased contrast, decreased speckle, and better brightness for both 2D and 3D movies.

Speaking on the occasion, Mr. Ajay Bijli, Managing Director, PVR INOX Ltd, said, “The launch of PVR INOX Director’s Cut at DLF Mall of India, Noida, is a testament to our commitment to redefining luxury cinema in India. This collaboration with DLF further strengthens our shared vision of offering world-class experiences in premium spaces. Noida, with its discerning audience and growing demand for luxury offerings, is the perfect location for this venture. Director’s Cut is not just a cinema"

"It’s a fusion of high-end hospitality, cutting-edge technology, and immersive storytelling. With this launch, we continue to push the boundaries of experiential cinema, offering our patrons an unmatched blend of sophistication, comfort, and a space designed to indulge every movie connoisseur." He added.

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MasterChefs Mayank and Saito have created a world-class culinary experience to go along with the film selection. The Director's Cut offers upscale service, including a personal concierge, along with decadent dining options, such as handcrafted sushi, gourmet popcorn, and artisanal gelato.

With its debut, Noida becomes one of India's premier moviegoing destinations, where each film is treated like a major event.