JioHotstar leads India’s AI entertainment revolution with Mahabharat – Ek Dharmayudh’s record-breaking debut

First AI Mahabharat by Jio Hotstar

JioHotstar is writing the narrative of the future, which has arrived.

With Mahabharat: Ek Dharmayudh, India's first AI-powered entertainment series, the streaming portal has bravely ventured into uncharted territory, and viewers are clamouring for more.

With more than 6.5 million video views in its first day and a reach that is 2.1 times greater than the platform average, the show's debut has broken records on the platform.

Mahabharat: Ek Dharmayudh is an epic retelling of the classic story that combines art, emotion, and artificial intelligence by fusing ancient mythology with cutting-edge technology.

The end effect is a completely new experience that feels incredibly human.

As JioHotstar explained, “With this show, JioHotstar has set the blueprint for AI driven content where technology doesn’t replace creativity, but amplifies it, enabling creators to imagine storytelling and characters beyond conventional limits.”

The core of JioHotstar's experiment is striking a balance between creativity and technology.

The platform views AI as a creative partner that helps storytellers dream bigger, move more quickly, and elevate visual storytelling to amazing new heights rather than as a substitute for human imagination.

From its realistic battle scenes to its emotionally stirring performances made possible by AI enhancements, Mahabharat: Ek Dharmayudh embodies that vision in every frame. It's more than just a series; it offers a preview of what entertainment might look like in the future when machine accuracy and human intuition collide.

With Mahabharat: Ek Dharmayudh, JioHotstar hasn't just debuted a new series; it's ushered in a new era of storytelling where creativity and technology coexist.

While speaking about the trailer launch, the Founder & Group CEO of Collective Artists Network stated, “For many of us, the Mahabharat is more than just a story; it's the tales we grew up hearing from our parents and grandparents, stories that shaped our imagination and values. With AI Mahabharat, we get to experience those same timeless stories in a completely new way, brought to life through the power of modern AI technology. The trailer is just a glimpse of what’s ahead, emotional, grand, and immersive. It’s thrilling to see these beloved characters and moments come alive for today’s audience, while still keeping the heart and soul of the epic intact.”