Nora Fatehi calls out actors' PR tactics for using her name as “marketing tool”

Nora Fatehi will soon star in new film

Nora Fatehi has won hearts of many with her sizzling dance moves. The actress is all set to soon perform at the 2025 IIFA awards. However, Nora has made a shocking revelation, claiming that some actors hire PR agencies to create comparison campaigns with her name after they appear in dance numbers.

During a recent interview with BBC Asian Network, Nora reflected on how easily people in the industry judge her and said, “My logic is that everyone should be allowed to do songs, and everyone should act. But it should be fair for everybody.”

She added, “When I see these songs, you know what I like about them? That girls are coming out, being confident, being sexy, and trying to perform. What I don't like is when everybody starts using my name as a marketing tool."

She continued, “So when they want to market a song, they think, 'Let's compare it to Nora,' and I don't like that. All of the PR agencies are doing it. A new song is coming out? Cool, so they'll be like, 'Nora’s career is over,' or 'She can eat 100 Noras for breakfast.' I know who's behind this, and I know how much you have to pay to do that. I get a lot of PR packages convincing me to do the same, but I refuse.”

The actress further noted, “I won’t compare myself to anyone or bring someone else down. If a song is going to work, it should be because people appreciate my talent, not because they’re excited to replace someone else—that’s just ridiculous."

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Nora revealed that she noticed this trend while recovering from an ankle injury. She stated that some songs were impressive and tasteful, but others were disturbing and utterly degrading.

On the work front, Nora Fatehi will soon star alongside Abhishek Bachchan in Remo D'Souza's dance drama, Be Happy. The upcoming film also stars Innayat Verma and is set to release on March 14 on Amazon Prime Video.