BLACKPINK’s Lisa signs long-term partnership with Nike, becomes global face of the brand

BLACKPINK LISA joins NIKE

• BLACKPINK's Lisa signs long-term partnership as Nike's newest global ambassador
• Lisa fronts Nike's campaign wearing "Pink Foam" Air Max 95 Big Bubble
• Lisa to debut in Netflix's Extraction: Taigo, missing Grammys for filming

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BLACKPINK's Lisa has officially entered into a long-term partnership with Nike, becoming the newest face of the global sportswear giant.

The announcement, confirmed by both Nike and Lisa on social media, instantly resonated with fans who have followed her journey from a young dreamer to an international icon.

What makes the collaboration especially meaningful is Lisa’s personal connection to the brand. She has often spoken about saving up to buy her first pair of Nike Dunk Highs in her early years.

Now, as per Complex, she is fronting an official Nike campaign, effortlessly wearing the “Pink Foam” Air Max 95 Big Bubble as part of the announcement. Nike captured the sentiment perfectly with its message: “Not many get on a first-name basis with the world. Welcome to Nike, LISA.”

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While the finer details of the deal remain under wraps, Nike has confirmed that this is a long-term partnership, suggesting that Lisa will play a key role in future campaigns and creative direction.

Speaking about what lies ahead, she shared her excitement, saying, "I'm looking forward to bringing that energy to everything we do together." She also made it clear that the partnership goes beyond fashion, adding, "I want to encourage women everywhere to embrace self-expression and be confident in who they are and through what they wear."

The move also highlights how each BLACKPINK member is carving out her own individual space in the fashion world. The group previously partnered with Adidas collectively, appearing in multiple high-profile campaigns. Today, their paths have diversified.

Also Read: BLACKPINK’s Lisa impresses fans by watching ‘Bon Appetit, Your Majesty’ with Korean subtitles

Jennie Kim remains aligned with Adidas and recently featured in the brand’s “Superstar, The Original” campaign in July 2025. Rosé Park has taken on the role of Puma ambassador and even released her own Speedcat collection in August.

Away from fashion, Lisa is balancing a packed schedule. In a recent update, she has confirmed that she will not attend the Grammy Awards 2026, explaining, “I have a movie shoot.”

The reason is her upcoming film debut in Netflix’s action movie Extraction: Taigo, where she stars alongside Ma Dong Seok and Lee Jin Wook.

Netflix has already released first-look images from the set, confirming that production is now underway.