BELIFT LAB receives flak over ENHYPEN post; fans accuse agency of “erasing” Heeseung

BELIFT LAB receives backlash

• BELIFT LAB faces backlash for omitting Heeseung in Billboard post
• Fans accuse agency of erasing Heeseung's contributions to album
• BELIFT LAB has not responded to criticism over the omission

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BELIFT LAB is facing intense online backlash after a recent post about ENHYPEN’s Billboard achievements sparked accusations of “disrespecting” former member Heeseung.

On March 18, the agency shared a celebratory update highlighting the group’s success on the Billboard charts. However, what was meant to be a milestone moment quickly turned controversial when fans noticed that the feature image included only six members, omitting Heeseung entirely.

The omission immediately drew criticism, particularly because Heeseung was actively involved in the album being celebrated. Fans pointed out that several tracks on the project still credit him, making his absence from promotional material appear deliberate rather than incidental.

Many accused the company of attempting to “erase” Heeseung’s contributions following his departure. A recurring criticism among fans is that the agency continues to benefit from his work while failing to acknowledge it publicly.

“You CANNOT ERASE ANYONE from the credits of this album. The sin : vanish is the result of all 7 members of enhypen and some track even credit Heeseung. Dont you feel ashamed? RESPECT THE ARTISTS WHO BUILT YOUR EMPIRE,” one fan wrote.

Another added, “this is an ot7 album u cannot erase his work,” while a more critical comment read, “removing heeseung as if he was never part of this album??????? only mentioning when it’s about the money…”

Also Read: ENHYPEN’s Jay deletes comment on Heeseung's post; fuels fresh theories around exit

Several posts also accused the company of selectively including Heeseung in revenue-generating activities while excluding him from recognition. “belift only uses heeseung when they need money. his own company is discrediting and disrespecting his work and participation in the album,” read one comment.

Fans argue that regardless of current lineup changes, contributions to a project should continue to be recognised, particularly when those works are still being monetised and promoted.

As of now, BELIFT LAB has not issued a statement addressing the criticism.