JioHotstar is marking India’s 79th Independence Day with a nationwide celebration titled Operation Tiranga: Tiranga Ek, Kahaniyaan Anek. This special initiative unlocks the platform’s entire content library for free on August 15, offering viewers across India unrestricted access to its shows, movies, and specials for the day.
The campaign is a tribute to India’s courage, sacrifice, and unity, featuring a curated line-up of patriotic titles such as Salakaar, Sarzameen, and Special Ops. The collection, themed around the tricolour, showcases stories that embody the values of bravery, resilience, and pride.
The line-up draws inspiration from the colours of the Indian flag. Saffron represents courage through titles like Take Off, Madras Cafe, and IB71. White captures sacrifice and resilience in films like Neerja, Mangal Pandey: The Rising, and Chandrashekhar. Green symbolises pride in cultural legacy with titles such as Kesari 2, Airlift, and Sarzameen. Together, these films and series create a powerful and emotional tribute to the nation.
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Speaking about the campaign, Minakshi Achan, Head – Brand & Creative, JioStar, said, “JioHotstar has always believed in unlocking infinite possibilities through storytelling by giving viewers the freedom to choose what they watch, when they watch, and how they engage with it. Operation Tiranga celebrates the spirit of Independence Day and removes all barriers to access, allowing every viewer to discover stories that reflect the courage, resilience, and identity of the nation.”
The initiative extends beyond streaming, with JioHotstar’s reimagined interface, outdoor and digital campaigns, social media promotions, and brand collaborations. In partnership with the Ministry of Information and Broadcasting, the platform will also promote flag etiquette awareness, blending entertainment with education and national pride.
With Operation Tiranga, JioHotstar reinforces its mission to make great content more inclusive and accessible, bridging languages, cultures, and screens. From blockbuster originals to globally acclaimed titles, the platform continues to unite audiences with stories that inspire, inform, and celebrate the spirit of India.
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