Gurugram Traffic police's clever KBC-style Ad on unnecessary honking goes viral, see here

Gurugram traffic police

The internet is constantly buzzing with engaging content, and recently, an inventive advertisement by the Gurugram Traffic Police has captured the attention of social media users. Aiming to raise awareness about the harmful habit of unnecessary honking, the ad creatively adopted the format of the popular Indian television quiz show, Kaun Banega Crorepati (KBC), making it stand out.

What made this campaign even more remarkable was that it was strategically displayed on the back of an auto-rickshaw, grabbing the public’s attention in an unexpected yet effective way.

The advertisement posed a lighthearted and thought-provoking question: "Bewajah horn bajane se kya hoga?" (What happens when you honk unnecessarily?). In true KBC fashion, the ad provided four multiple-choice options for the passersby to consider:

A) Gaadi udne lagti hai. (The car starts to fly)

B) Batti hari ho jaati hai. (The traffic light turns green)

C) Traffic gayab ho jata hai. (The traffic disappears)

D) Noise pollution hota hai. (It causes noise pollution)

The playful nature of the question immediately captured attention, but it also delivered a serious message—unnecessary honking contributes to noise pollution. People were quick to appreciate the clever, informative, and entertaining execution of the campaign. The ad resonated particularly with those in the marketing profession, with one marketing expert sharing the photo on social media. She wrote, “This copywriter roasted all of us (the marketers).

Hats off to the Gurgaon Traffic Police copywriter who wrote this – to the point, very necessary, and the perfect sweetness of roasting!”

The witty approach not only effectively conveyed the message but also left many applauding the creativity behind it, making it a standout campaign in the realm of public awareness.