Dharma Productions announces no pre-release screenings for future films

Karan Johar, the producer and owner of Dharma Productions, along with CEO Apoorva Mehta, co-signed the official statement that was shared with the media.

Dharma Productions announced on Monday that it will no longer hold pre-release screenings for its forthcoming films, describing this decision as a crucial measure to preserve the excitement surrounding the movie-going experience.

Karan Johar, the producer and owner of Dharma Productions, along with CEO Apoorva Mehta, co-signed the official statement that was shared with the media. "After much deliberation, we’ve unanimously decided to forgo pre-release screenings for our upcoming films. This decision has been difficult to make, however, we believe it’s a necessary step in ensuring that every viewer, including our friends in the media, witness our stories as they were meant to be experienced. We believe it will help in maintaining the excitement of the cinematic experience for all," the statement read.

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The producers also said, "While the banner was forgoing pre-release screenings of new movies, it will host press screenings in the "first half of the release day" for each of its movies. We warmly welcome all media personnel to join us at these screenings, where you will be the first to witness our latest offerings. We value the relationship built with each one of you over the years and look forward to your continued cooperation."

Dharma Productions’ next film release is "Jigra", starring Alia Bhatt and Vedang Raina. Directed by Vasan Bala, the movie is scheduled to hit the screens on Friday.