Zubeen Garg's Roi Roi Binale creates history, PVR INOX CEO Gautam Dutta hails 90% occupancy and emotional tribute

Zubeen Garg's Roi Roi Binale creates history, PVR INOX CEO Gautam Dutta hails 90% occupancy and emotional tribute

The Assamese film Roi Roi Binale has emerged as a powerful cultural phenomenon, touching audiences far beyond its regional boundaries. Following its release, the film has drawn immense appreciation from moviegoers and industry professionals alike for its emotional depth and connection to the legacy of the late Zubeen Garg, one of Assam’s most beloved musical icons.

Sharing his thoughts on the film’s exceptional run, Gautam Dutta, CEO – Revenue & Operations, PVR INOX, expressed deep admiration for the audience’s response. “We are deeply moved by the overwhelming response to Roi Roi Binale. The film recorded around 90% occupancy in its home state and close to 70% in other states. It is heartening to see an Assamese film touch audiences so deeply. This film stands as a heartfelt tribute to the late Zubeen Garg, whose art and spirit continue to bring people together. The love and excitement surrounding his final film remind us how strongly cinema can connect with communities. At PVR INOX, we are proud to have been part of this moment that celebrates not just a film, but the lasting bond between stories, artists, and their audiences,” he said.

Roi Roi Binale has resonated particularly with fans who view it as a farewell gift from Zubeen Garg, whose contributions to Assamese cinema and music remain unparalleled. The film’s emotional narrative, enriched by Zubeen’s music and presence, has created an experience that audiences describe as both nostalgic and celebratory. Viewers across Assam have thronged theatres to relive the magic of his artistry on the big screen, while cities in other states, too, have seen encouraging turnout—an uncommon feat for a regional-language release.

The success of Roi Roi Binale signals a growing acceptance and enthusiasm for regional cinema across India. Its strong box office performance underscores how authentic storytelling, rooted in local emotion, can transcend linguistic boundaries and unite audiences through shared sentiment. For PVR INOX, this milestone also highlights the evolving landscape of Indian cinema, where regional films are finding national recognition and emotional resonance.

As audiences continue to fill theatres, Roi Roi Binale stands not only as a cinematic achievement but also as a celebration of Zubeen Garg’s enduring legacy—one that continues to inspire love, unity, and pride across generations.