BookMyShow Live rides the quirky leave trend with ‘sicko leave’ ahead of Travis Scott concert in Mumbai

Travis Scott fans get creative: BookMyShow Live introduces ‘Sicko Leave’ ahead of Mumbai show

As Mumbai gears up for Travis Scott’s much-awaited CIRCUS MAXIMUS WORLD TOUR on 19 November, BookMyShow Live is giving fans a cheeky way to secure their spot at the show.

Fresh off a high-energy Delhi performance, the live entertainment division of BookMyShow has rolled out a fun digital campaign called Sicko Leave, inspired by the viral trend of quirky leave applications on social media.

The campaign taps into a generation that has mastered the art of expressing personality in the most unexpected ways.

Gen Z, with their witty humour and love for pop-culture references, have turned ordinary tasks—like sending a leave request—into a chance to entertain.

With Sicko Leave, BookMyShow Live has taken this trend and turned it into an interactive fan experience, letting music lovers craft hilarious “excuses” that are perfect for missing work and heading straight to Travis Scott’s show.

Also Read: Travis Scott mania forces third India show as BookMyShow doubles down on live gigs

At the heart of the campaign is the Sicko Leave Generator, a microsite where fans can create personalised leave applications that match their personality and sense of humour. From over-the-top drama to pop-culture quips, the excuses are shareable, memorable, and absolutely relatable.

Some gems include: “I am writing to request for a leave as our chai wala has refused to serve ‘uncool’ customers. Attending Travis Scott’s concert is my only shot to get in his good books and continue my chai addiction,” and “I am writing to request leave as I’ve been using ‘La Flame’ as my email signature and clients think it’s unprofessional. Travis Scott’s concert ends this stage name appropriation in my business communication.”

Speaking about the campaign, Dolly Davda, Head - Marketing, BookMyShow, said, “The response to Travis Scott’s India tour has been truly phenomenal. With ‘Sicko Leave’, we set out to channel that same electrifying energy - bold, witty and rooted in fan passion. The campaign reflects the raw, unfiltered essence of Travis Scott’s universe, giving fans a creative and playful outlet to celebrate the anticipation long before the first beat drops in Mumbai. As India’s live entertainment landscape continues to evolve, ‘Sicko Leave’ captures the essence of what we aim to create - experiences that bring fans closer, transform audiences into active participants and turn every live event into a shared cultural moment.”

The campaign reflects the raw, unfiltered essence of Travis Scott’s universe, giving fans a creative and playful outlet to celebrate the anticipation long before the first beat drops in Mumbai.”

Sicko Leave isn’t just about missing a day at work—it’s about joining a shared moment of excitement, creativity, and anticipation.

It’s a reminder that live music is bigger than any schedule, and that sometimes, calling in “Sicko” is the perfect excuse to be part of something unforgettable. With the Mumbai show just around the corner, fans are ready to get their excuses in order and make the night one to remember.