Bobby Deol starrer Aashram Season 3 Part 2 creates new streaming records, becomes India’s most-watched series

Bobby Deol starrer Aashram has created new records

Bobby Deol starrer Aashram has once again set new milestones, captivating over 250 million viewers across India. Aashram Season 3 Part 2 has dominated Ormax Media’s most-watched streaming originals list for four consecutive weeks, solidifying its position as India’s most popular OTT franchise.

However, Bobby Deol reflected on the new achievement and said, “Aashram has been a defining journey for me, and the love it continues to receive is truly humbling. This season, the stakes are higher, the drama is deeper, and the impact is greater than ever before. Seeing fans embrace Baba Narala’s journey with such enthusiasm is incredibly rewarding!”

Meanwhile, the National Award-winning director Prakash Jha also expressed his gratitude and said, “The journey of Baba Nirala continues to enthrall Indians. Every season, we push boundaries to make Aashram more intense, compelling, and relevant. I am deeply grateful for the unwavering love and enthusiasm of our audience.”

However, the director and head of Amazon MX Player, Karan Bedi, said that the series is a tribute to Indian viewers. He also mentioned that its phenomenal success reaffirms their commitment to providing high-quality, free entertainment to audiences across India.

He then expressed that the overwhelming response to Aashram S3 Part 2 had been extraordinary, attributing it to its gripping storytelling and outstanding performances. Additionally, he conveyed their gratitude to the sponsors for the show’s support in bringing compelling stories to life.

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Amazon’s shopping profiles indicate that 77% of Aashram’s viewers are tech-savvy, while 64% have a keen sense of fashion, showcasing a highly engaged and trend-aware audience. However, the series has notably debunked the notion that crime dramas primarily attract male viewers, with over 20% of its audience being women.

While Hindi remains the dominant language, the series also gained traction for Bengali, Tamil, and Telugu dubbed versions. The success of the series received a collaboration with Indian cricketer Yuzvendra Chahal, where Baba Nirala "fulfilled" his unique wish of becoming an opener, garnered high engagement, and amassed 6.3 million views and 850K interactions.