Bigg Boss Malayalam season 7 gets the biggest season opening on JioHotstar

Bigg Boss Malayalam breaks record at JioHotstar

Bigg Boss Malayalam Season 7 has stormed onto screens with a record-breaking debut on JioHotstar, setting a new benchmark for the popular reality franchise.

The latest edition, fronted by the ever-charismatic Mohanlal, drew audiences in with its trademark mix of high drama, unexpected twists, and interactive elements that have redefined the viewing experience.

During its launch weekend, the show clocked an extraordinary 12.6 crore minutes of cumulative watch time—marking a staggering 225% surge compared to previous seasons. The scale of engagement signals not only the enduring appeal of the Bigg Boss format but also the platform’s ability to enhance audience connection through innovative features.

JioHotstar has enriched the Bigg Boss Malayalam Season 7 experience with an array of interactive tools, from live chats and polls to behind-the-scenes exclusives.

A 24x7 live feed and a dedicated Fanzone ensure fans never miss a moment, while gamified engagement has driven unprecedented participation and amplified the show’s reach.

Commenting on the show’s phenomenal start, Krishnan Kutty, Head of Cluster, Entertainment (South) at JioStar, said, “The opening success of the season is a clear indicator of how entertainment consumption is headed in India. The exponential growth of 210% viewership compared to previous two seasons, underscores how audiences today seek deeper engagement, interactivity, and access beyond the main episode. The interactive features, especially Live Chat, have enriched the viewing experience, encouraging real-time participation and creating a vibrant community around the show doubling down on the reach/viewers compared to previous two years. We look forward to building on this momentum as the season progresses.”

Connected TV viewing accounted for nearly 30% of the season’s opening watch time—a 154% surge over the last two seasons—reflecting a clear shift towards large-screen, immersive viewing.

Presented by MyG Digital, and backed by co-presenters Berger Paints and Healthy Grocer, the season is further supported by co-power partners Sunrich Refined Sunflower Oil and MYK Laticrete. Special partners include Regal Jewellers and Merino Laminates, alongside beauty partner Dazzler Etertna and associate sponsor Cera.

The remarkable launch underlines JioHotstar’s commitment to delivering large-scale, deeply engaging entertainment experiences across languages, devices, and audiences.