Allu Arjun-Atlee's upcoming film's poster receives backlash after resemblance with Dune, netizens say, "already copy paste started"

The producers, Sun Pictures, dropped the announcement video of the film on Tuesday.

Allu Arjun and director Atlee recently unveiled the announcement video of their upcoming film together on April 8, Allu Arjun's birthday. However, netizens noticed something in the poster and it soon grabbed headlines.

Allu Arjun and Atlee are set to collab for their upcoming untitled project. The producers, Sun Pictures, dropped the announcement video of the film on Tuesday. Set to create much hype among the fans. However, it quickly started received backlash after netizens found it to be similar to Hollywood sci-fi film franchise, Dune's poster.

Many fans have noted that the poster for Allu Arjun's upcoming film AA22 closely resembles that of Denis Villeneuve’s acclaimed sci-fi epic Dune, which stars Timothée Chalamet and Zendaya.

The comparisons quickly gained traction on social media, with users on X calling out the makers for seemingly mimicking the design and expressing disappointment over the lack of originality.

One user wrote, "The film has not been started yet, and already copy paste started?"

The film has not been started yet, and already copy paste started?#Dune #AA22xA6 #AlluArjun #Atlee #AA22 #A6Dune VS AA22 x A6 pic.twitter.com/7CHf0gZHMY
Aminul Hoque (@RoccoAminul) April 9, 2025

Another post read, "We have such great talent in the country, why copy and if you do why be so blatant? There is no doubt that the poster does look good so perhaps they thought that it’s worth the risk. Allu Arjun-Atlee's poster copied from Dune?"

We have such great talent in the country, why copy and if you do why be so blatant? There is no doubt that the poster does look good so perhaps they thought that its worth the risk.Allu Arjun-Atlee's poster copied from Dune? https://t.co/y5kEWemjom Denzil Dias (@DenzD) April 9, 2025

Another one pointed out, "Doesn't it look like the Dune poster?"

Doesn't it look like the Dune poster? pic.twitter.com/xcrT3guzPU
cinema cultured (@CinemaCultured) April 8, 2025

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Allu Arjun’s upcoming film, tentatively titled AA22, is being touted as a sci-fi entertainer. Though plot details remain under wraps, the project is expected to begin filming later this year. The official announcement video featured Allu Arjun arriving at the Sun Pictures office in Chennai, where he was seen meeting with producer Kalanithi Maran and director Atlee, sparking major excitement among fans.