Ranbir Kapoor has finally unveiled his highly anticipated lifestyle store, ARKS, today, on February 14, 2025, located at 205 Waterfield Road, Bandra West, near Hakkasan, and now his wife and Bollywood actress Alia Bhatt and proudly flaunted the merch from the brand.
After a decade of development, ARKS is more than just a fashion brand—it represents Kapoor’s personal style, his love for sneakers, and his dedication to offering premium, everyday fashion staples.
In the first image, Alia was seen wearing a white cap that proudly displayed the logo of the new company, signaling the launch of her latest venture. The cap was a subtle yet bold representation of the brand, adding a personal touch to her stylish look.
In another photo, Alia showcased a pair of shoes from her brand, effortlessly highlighting the fashion-forward yet comfortable essence of the collection. Her confident stance and chic outfit further emphasized the versatility and appeal of the footwear.
She captioned the post as, "Can literally now walk a mile in YOUR shoes—@arks is here! Congratulations, baby. Your dream is live! Shop elevated essentials now - link in bio!"
A few photos also featured her beloved cat, Edward, accompanying Alia and playfully showing off the brand alongside her. Edward, with his adorable presence, added a charming and endearing touch to the campaign, perfectly capturing the balance of luxury and warmth the brand aims to embody.
ARKS offers a curated selection of basics that include perfectly tailored trousers, classic white T-shirts, sophisticated shirts, and high-quality footwear. The brand marks Kapoor’s official foray into the world of fashion and lifestyle, reflecting his own evolution within the industry. The store’s aesthetic combines refined elegance with a relaxed, modern feel, drawing inspiration from Kapoor's journey in cinema and the constantly changing fashion landscape.
In a statement about the creation of ARKS, Kapoor shared his deep connection to Mumbai, the city that serves as the heartbeat of his brand:
“I’ve traveled to many cities across the world, but nothing quite has the same energy for me as Mumbai. The kind that inspires you to try, fail, and get back up again. You can’t help but keep going. Mumbai is a part of my being, my soul. It’s home. I’ve played cricket in every gully, kicked a football around every corner, and cycled through these streets."
When Kapoor revealed ARKS on his birthday last year, fans reacted with immense excitement, eager to see his vision come to life. He also shared a heartfelt promotional video in which he fondly remembers his first fashion experiences while riding through Mumbai’s vibrant streets on his bicycle. The video shows Kapoor recalling his enduring passion for sneakers, beginning with his first ever pair:
“I love sneakers. From the time I got my first pair, I will never forget that feeling. It was a black color sneaker with a zip. And I remember when I got them, I kept them in a box, and I didn’t wear them for months. I would just come home from school and just look at them. They were the most precious things I had.”
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