India’s leading fashion e-commerce platform AJIO has partnered with Jio Studios to launch an exclusive merchandise collection inspired by the blockbuster spy-action film Dhurandhar. The limited-edition collection blends cinematic style with everyday fashion, giving fans a unique way to celebrate the film beyond the big screen.
The newly launched line captures the bold attitude and high-energy aesthetic of the film through statement-making apparel and graphic-driven designs. Drawing inspiration from the film’s larger-than-life characters and storytelling, the merchandise brings together contemporary silhouettes and striking visual elements that reflect the world of Dhurandhar.
The collection is designed to appeal not only to fans of the franchise but also to fashion-forward audiences looking for pop-culture-inspired streetwear.
A major highlight of the collaboration is the range of signature pieces inspired by lead star Ranveer Singh. The collection features bold graphic T-shirts with iconic movie quotes, exclusive Ranveer Singh signature tees, and limited-edition signed Pathani outfits that embody the film’s swagger and confident attitude. These pieces are designed to reflect the film’s fearless personality while bringing cinematic flair into everyday wardrobes.
Complementing the men’s lineup is a fashion range inspired by Sara Arjun, translating her on-screen style into contemporary silhouettes aimed at younger audiences. With expressive graphics, confident tailoring, and modern styling, the collection captures the energy and attitude of the character while creating wearable looks for fans.
Starting at Rs 349, the merchandise line allows audiences to express their fandom through fashion while embracing the film’s bold aesthetic. The collaboration encourages viewers to go beyond simply watching the movie and instead incorporate the spirit of Dhurandhar into their personal style.
The initiative also reflects AJIO’s broader strategy of connecting fashion with pop culture. By collaborating with major entertainment properties, the platform aims to bring fans closer to cinematic moments through limited-edition collections that merge storytelling with style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times. The franchise is set to expand with its sequel, Dharanidhar: The Revenge, scheduled for a worldwide theatrical release on March 19, 2026.
The Dhurandhar merchandise collection is now available exclusively on AJIO.
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