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HomeEntertainmentAditya Chopra revives iconic music strategy for War 2; Hrithik-NTR song teaser only before release

Aditya Chopra revives iconic music strategy for War 2; Hrithik-NTR song teaser only before release

Aditya Chopra, renowned for his visionary approach to blockbuster filmmaking, is once again tapping into his trademark music strategy for War 2.

August 06, 2025 / 10:20 IST
To save the entire visual spectacle for the theatrical release, YRF will only release a sneak peek of the song rather than the entire thing.

Aditya Chopra, long celebrated for his game-changing approach to big-ticket Indian films, is once again leaning into his signature strategy for War 2.

The head of Yash Raj Films, who draws inspiration from classic films like Kajra Re and Kamli from Dhoom 3, is keeping details about the highly anticipated Hrithik Roshan–NTR Jr. dance number under wraps.

To save the entire visual spectacle for the theatrical release, YRF will only release a sneak peek of the song rather than the entire thing. When War 2 opens in theatres on August 14, viewers will be able to witness the thrilling dance-off between the two stars only on a large screen. Later this week, the teaser image will be released.

A trade source disclosed, “War 2 is the biggest tentpole film of this country in 2025 and everything about War 2 is hugely anticipated. Everyone’s eyes are on NTR & Hrithik’s dance number and Aditya Chopra knows this. He wants to keep building the hype and hunger for this song till the release and not give the full song to people to watch it for free. He wants to bring people into theatres to watch War 2 and experience the magic of seeing Hrithik & NTR dancing together on the big screen, just as it is supposed to be consumed.”

The source further added, “This is classic Aditya Chopra strategy. He preserved the best song of Bunty Aur Babli, Kajre Re, pre-release and people were blown seeing it in theatres. He locked up all the songs of Dhoom 3 and people were crazy for them in theatres for them, like Kamli exploded. He knows he has gold with him in the NTR-Hrithik dance song and he will not give it out just like that. He wants people to come to theatres to watch it and then he wants people to keep coming back to theatres to enjoy it more and more because it will be unavailable on the internet. Aditya Chopra is playing the box office game with footfalls and ticket sales for War 2 being top priority for him.”

Also read: Kelley Mack, known for The Walking Dead, passes away at 33

Directed by Ayan Mukerji, the YRF Spy Universe’s War 2 also stars Kiara Advani as the female lead. The film is set to release on August 14, 2025.

Entertainment desk
first published: Aug 6, 2025 08:23 am

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