BUSINESS
AI’s Second Guessing You: Uber will soon be predicting your next ride
The likes of Uber, Airbnb and Amazon are unlocking billions of dollars in value by improving customer experience through predicting expected behaviour and improving productivity. Uber will predict the next time you place a ride, Airbnb is already preventing party-house reservations through AI, and Amazon is building a ChatGPT-style search experience. This is just the start
BUSINESS
The next revolution in marketing has begun courtesy Gen AI
Generative AI's capabilities in hyper-personalising content and predictive audience targeting will help the marketing field that is struggling for decent customer acquisition budgets amid high-interest rates, stricter privacy laws and economic shocks like the pandemic
